Reviewing Fundamentals In SEO To Achieve Higher Rankings
The search engines are constantly changing and this is necessary primarily because a successful search engine will only succeed if the results are relevant to the searcher. The moment the results seem to contain garbage websites, a searcher will find their information elsewhere. The big search engines are constantly aware of this and thus create computer algorithms that allow them to filter the results as best possible. The more relevant the results, the more money advertisers will continue to pay to be included in these results. This is how the search engines make money. People or companies that specialize in SEO (Search Engine Optimization) are constantly trying to figure out the best ways to optimize their websites and strategy in order to appear higher in the rankings. In the end, the ones whom are successful follow some fundamentals we will discuss in this article.
Proper On-site Optimization And Content
“Content Is King”, is how the saying goes amongst internet marketers and that is exactly what searchers and the search engines want. Visitors should be engaged with the content on the website and continue to progress deeper into it to find even better information. The best situation is a consistent flow of returning visitors because of the wealth of knowledge you freely give out. Gone are the days of simply stuffing keywords and hoping for the best.
Content doesn’t have to be just text either. Online videos embedded onto the page will suffice to satisfy the search engines and have been proven to be more engaging for visitors as well, resulting in much longer on-site time which impacts an important metric known as “bounce” rates, which is how fast or not a person leaves your website. The lower the bounce rate, the better your ranking. Figuring out ways to increase the length of time onsite visitors remain on your website through good content should be a priority.
Optimizing your meta tags (Title, Description, Keywords) will make a difference. Concentrate on including your desired keywords in your tags but also minimizing any stuffing, with 3 keywords being the maximum to stay within reasonable guidelines. Adding some compelling copy to your title tags can entice a visitor when they see your website in the results, so test this carefully. Sometimes the higher click-through rate of a less optimized tag can give you better results compared to a higher ranking.
Increasing Incoming Anchor Text Variety
The latest algorithm updates focused quite a bit on professional SEO’s whose primary tactic was to increase the number of anchor text links that contained the desired keywords to rank. This was an easy sign for the search engines to identify a non-natural link profile so the way to work around that in today’s environment is to vary up the anchor text by including random terms like “click here” or “check it out” and mixing in some synonyms of your targeted keyword. This has the effect of de-optimizing your link profile and making things appear more natural.
As one see, ranking a website through SEO is an ongoing process with the need to be on top of your game. Understanding good fundamentals and having things progress more naturally as mentioned above will ensure you achieve high rankings for many years to come.
Snake bitten dog – urgent vet used
It finally happened – my pooch got bit by a snake. Rocket is a pit bull and she spends most of her time running around our back yard with our other dogs. I was working on the computer the day she got bit, pounding away at the keyboard when Rocket came in whining a little and snuggled up under my chair – very unusual for her but I was too involved in what I was doing to notice.
My wife noticed – Rocket’s face, normally very thin and sleek, was swollen almost twice the normal size. Fang marks were evident on her cheek and there looked to be a mixture of blood and maybe poison oozing from the wound. We run a kind of pseudo dog rescue, so we have our Veterinarian on speed dial. However, this happened after normal hours so we had to resort to finding an after hours urgent pet clinic. We searched the internet but the ones we found, we weren’t too sure of. Then we found a site called UrgentAtlanta that specializes in finding emergency professionals to help with situations like this. They can be found at www.urgentatlanta.com so if you should come across a situation where you need immediate help, check them out. They also seem to work with local Dentists as well as Water Damage experts.
Anyway, so the vet explained that snakebites in our area are very, very rarely fatal. A copperhead bite is most common and causes a lot of pain but that’s about it. We have a large fenced back yard with lots of oak trees, an old shed and a chicken coop. I’ve been cutting down trees and stacking the wood – I think maybe a snake took up residence and didn’t care for Rocket’s snooping. I’ve since tried to clean it up a bit but hey, the wood has to go somewhere.
So Rocket ended up on pain killers. We took her to our own vet the next day and because we’re extra careful we had her stay the entire day, hooked up to IV’s and other meds to make sure everything was OK. Our vet agreed with everything the emergency vet said about snakebites in our area not being a huge problem but that afterwards they had to make sure there was no infection since snakebites are notoriously dirty. We talked with them a good bit about this and it seems that spider bites and snakebites are very dirty. Neither is usually fatal, just painful, but also very dirty so it’s usually a good idea to take extra precaution with the cleanliness of the wound and to follow up with some meds afterwards to ensure there’s no infection. It was news to us but the Vet said it like it was basic common sense.
After the first day in the Vet clinic, Rocket was feeling better but we took her back for the next two days – so all in all she stayed three days which was probably very much overkill on our part but hey, like I said, we’re very careful with our buddies-we wanted to make sure she was OK and today she’s back to running around the yard with the other pooches although I do believe she’s a bit more careful about nosing around the woodpile.
The 10 Do-Or-Die Rules of Web Design
1. Always KISS
The saying goes “Keep It Simple, Stupid.” The biggest mistake is to overload a site, especially on its index page. Be clear and concise. As an example look to the world’s most successful sites such as Google or Facebook. You only have a few second to engage the visitor. Make the most of it.
2. Be “Übersichtlich”
Yeah, you don’t have to try to pronounce it. It’s a German word that basically means for something to be easily understood by looking at it once. You know what you are looking for right away and know where you need to go at a glance. Now apply this concept to web design. Got it? Good. It doesn’t take an Übermensch to be übersichtlich.
3. Content is King
No matter how simple your site is, it still needs content. Even if you have a basic product to sell, try to give your visitors something to read and look at. A regular flow of articles and posts will also help you in search engine ranking, and videos, free stuff to download and other things will keep visitors busy and interested.
4. Intuitive Navigation
This goes hand-in-hand with point 2. When a visitor hits your site he doesn’t want to have to learn how to use it. With more content it may be better to group links into categories. There is the unwritten three-click-rule that says that a visitor should not need more than three clicks to get to what he is looking for. Of course, this doesn’t always work, especially with larger sites. But you get the point. A more complex service site could use How-To and Help pages, maybe even instructional videos. People love to watch videos.
5. You Shall not Irritate Your Visitors
Go easy with what you throw at the visitor. Don’t overwhelm them with colors and contrasts, images and texts. There is a big overuse of stock images and jargon. Try to avoid making the visitor feel dumb and out of place. Remember points 1. and 2. in this regard.
6. Be Perfect
Nobody is perfect, but your site should try to be. That means always check for errors and dead links or missing images. This is particularly important for catalogs. Spelling and lingo should also be as good as can be. This also connects with point 10.
7. It’s All About The Google
They don’t call it the Googlenet yet, but we’re getting there. Google has established the net’s search criteria and is now the Big Guy on the playground. Your site needs to obey the rules. Your site has to fit with the prevalent SEO standards so it can rank well in search results. Once you are up to par with Google you will also fit in well with the other search engines, such as Bing and Yahoo.
8. Be Social: Go Hug A Customer
Connect with social media sites. Facebook, Twitter and so on. You depend on the visitors to share and pass on your information and services. Also, keep in touch with your clients and prospective customers. Answer questions and be awesome. People always come back to those that were nice to them, and social media is a great way to be a Nice Guy.
9. Be Mobile
Make your site responsive, meaning it automatically adapts itself to browser-window sizes. This means then that your page is accessible from phones and tablets. The future of the internet lies in mobility: anywhere, anytime, anyplace. Make sure your site is up for that.
10. No Rest For The Webmaster
Your site is never finished. Always keep updating it, checking your stats, changing things, adding new things. A web site is like a store: you can’t just open the doors and hope the customers walk in and leave you money. You need to update your inventory, clean it out, give it a new paint-job if its getting worn, keep in touch with clients and keep your codes up-to-date.
And, as always, for further research be sure to check out Wikipedia and it’s associated links.